From 1st April 2016, companies must disclose what steps they are taking to deal with slavery in their supply chains. Join us in asking them.

  • Take a photo of a product
  • Post to twitter,facebook, or instagram
  • Tag the manufacturer and use #askthequestion and #slavefree

Today over 27 million people are trapped in modern slavery around the world. We have the power to change this and make slavery history.

Will you join us and #askthequestion?

Why #askthequestion

It is now possible to ask companies this question and expect an honest answer!

#askthequestion is an open hearted campaign that gives ordinary people an easy way to participate. Just photo a product, tag the company that made it and post to #askthequestion.

#askthequestion invites people to ask more broadly; are the products I buy slave free? Is there domestic slavery on my street, or in my city?

#askthequestion is timed to coincide with the disclosures that the Modern Slavery Act has imposed on companies. For the first time ever, companies with a turnover of over £36mn must say what they are doing about slavery in their supply chains. The first wave of these disclosures have started to appear.

The Campaign

The idea of this campaign is to start a national conversation about where slavery exists in our every day lives and how we can take creative action to stop it. The first step is always to ask the question - is it slave free?

We hope this will spark all sorts of conversation about modern slavery, and help to uncover it. Unlike slavery in the past, modern slavery is illegal and hidden, so it is especially important to make sure we can start these conversations.

The overriding campaign goal is to build conversations about modern slavery around the country that lead to action. Conversations are vital in both raising awareness, and also as a process of changing hearts and minds. All conversations start with the action of asking the question. We will be using social media to amplify the reach of these conversations.

Latest Activity

Is there slavery behind closed doors in your own town or city?

Signs of slavery in the UK and elsewhere are often hidden, making it even harder to recognise victims around us. Whilst not exhaustive, here is a list of some common signs which you can be aware of.

Physical Appearance

Victims may show signs of physical or psychological abuse, look malnourished or unkempt, or appear withdrawn.


Victims may rarely be allowed to travel on their own, seem under the control, influence of others, rarely interact or appear unfamiliar with their neighbourhood or where they work.

Poor living conditions

Victims may be living in dirty, cramped or overcrowded accommodation, and / or living and working at the same address.

Few or no personal effects

Victims may have no identification documents, have few personal possessions and always wear the same clothes day in day out. What clothes they do wear may not be suitable for their work.

Restricted freedom of movement

Victims have little opportunity to move freely and may have had their travel documents retained, e.g. passports.

Unusual travel times

They may be dropped off / collected for work on a regular basis either very early or late at night.

Reluctant to seek help

Victims may avoid eye contact, appear frightened or hesitant to talk to strangers and fear law enforcers for many reasons, such as not knowing who to trust or where to get help, fear of deportation, fear of violence to them or their family.

Source: Modernslavery.co.uk

If you suspect slavery is happening you can report it by calling the Modern Slavery helpline on 0800 0121 700

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